About Us

ElmVale — Born from the Heart of Yorkshire

It all began in Ripon, North Yorkshire, where Edward Hale, a local craftsman and former field surveyor, spent his early years walking the moors and working under unpredictable British skies.
He learned the value of a well-made jacket — not for style alone, but for comfort, warmth, and the quiet confidence it gives a man who’s ready for any weather.

In 2014, Edward founded ElmVale, naming it after the elm trees that line the small valley near his family home in Masham Vale.
The name carried meaning: Elm for resilience — trees that stand strong through generations; Vale for the valleys that hold the calm, steady soul of Britain.

From a small workshop on Millfield Road, ElmVale began crafting durable outerwear inspired by the Yorkshire countryside.
Edward’s first jacket, the Hawthorn Field Coat, was designed for his brother, a postman who braved the rain every dawn.
That coat, stitched by hand and built to last, became the foundation of everything ElmVale stands for — endurance, practicality, and understated British style.

Today, ElmVale remains true to its roots.
Each piece is designed in Yorkshire and made to endure — rain, wind, and time itself.
We believe good clothing doesn’t shout; it earns respect quietly, like the men who wear it.

ElmVale is for those who value substance over flash, tradition over trend, and character over noise.
Because British style isn’t about perfection — it’s about persistence.